Jack Callison

Chief Executive Officer, Enlivant

“I have never met a real estate developer who has more of a genuine passion for the mission of serving seniors than Rocky Goins.  Whether it is the common living areas where residents will spend many of their afternoons participating in life enrichment activities or adjacent courtyards designed to enrich senior’s lives throughout the summer months, Rocky brings an unparalleled level of thoughtfulness to each of the development projects he is involved with.  From the very beginning of any development project design, Rocky immediately and instinctively involves operators and caregivers to ensure the resulting desired living experience for residents and work space for caregivers is contemplated upfront.

Adjectives that immediately come to mind when describing Rocky include: ethical – always integrity first (no surprise as a Naval Academy graduate with honors), professional, creative and sincere.  Throughout his illustrious career, Rocky has also amassed an impressive network of professionals he maintains ongoing relationships with, which often proves to be of great benefit. 

In short, any organization seeking to grow their business through senior housing development related activities would be well suited to consider partnering with Rocky.  His vast experience and passion for creating communities where seniors not only live, but thrive, is quite impressive.”


Phil Downey

Principal, Senior Housing Analytics (Formerly Senior Vice President of Strategy and Analytics, Sunrise Senior Living)

“I worked with Rocky on the Sunrise development team for four years as we rolled out successful buildings across the US. He was a very productive real estate executive--delivering high quality deals in challenging markets and managing them through construction and turnover. He is experienced in many major markets and is prolific and productive. In short, he gets it done.”


Jennifer Glass

President and Principal, Interior Design Associates, Inc

“I've worked with Rocky Goins on multiple new construction and renovation projects over the last 10 years. Rocky is not only a seasoned veteran of the development and construction industries, but a true servant leader in the Senior Living arena. He takes an honest and forthright approach to his projects, and holds the entire project team accountable for providing the highest level of quality. Rocky also has the unique ability to make the individual project team members feel valued...which is why I often see them willing to go the extra mile for Rocky and the projects he leads. In short, he possesses the professional and interpersonal skills to see a project from conceptualization to successful completion.”

Michael Starke

Managing Director, PMD Advisory Services, LLC (Formerly Vice President of Research, Spectrum Consulting)

“I worked on project teams directly with Rocky. My personal professional experience with him as a collaborator, problem solver, team player and project manager was outstanding. I found Rocky to be very clear and direct in a respectful way. It was a pleasure to work with him on client projects. 

Direct feedback that I received from clients about Rocky and his approach and skill set was very positive. Rocky received very high marks for the clients he and I worked with together.”



Laura Hester

Vice President of Senior Housing, Cedarwood Development (Formerly Senior Vice President of Sunrise Development)

“I have had the pleasure of working with Rocky for four years while at Sunrise. Rocky was responsible for the development of the Southeast region, and had national oversight of construction. Rocky was a well-liked and respected leader in his region and nationally. He effectively managed his team members, corporate relationships, and consultants. He was able to work with City leaders effectively to obtain entitlements by building trustworthy relationships in the local communities. Rocky and I worked closely together on the development of innovative products in the Sunrise portfolio. He was creative yet disciplined in his approach to new product development. Rocky would be a tremendous asset to any development organization.”


Cynthia Birdsill

Community and Economic Development Director, City of Modesto (Former Assistant General Counsel of The Rouse Company)

“I worked with Rocky at The Rouse Company on several projects and have always been impressed with his energy level and commitment. He is always striving for excellence and is very goal oriented, and has a strong background in construction and development. He worked tirelessly on finishing the third level of Merrick Park for the opening. In addition to his dedication and focus at work, Rocky has also been highly successful in contributing to his community through church, non-profits, and local politics as well as raising two beautiful and talented girls with is wife Susan. I would highly recommend him.”


Adam Kane

Senior Vice President of Corporate Affairs, Erickson Living

“Rocky is a true real estate professional with many years of experience developing all types of senior living. He is analytical, customer focused and masters the politics and process of starting a project through build-out”