Jack Callison

Chief Executive Officer, Enlivant

“I have never met a real estate developer who has more of a genuine passion for the mission of serving seniors than Rocky Goins.  Whether it is the common living areas where residents will spend many of their afternoons participating in life enrichment activities or adjacent courtyards designed to enrich senior’s lives throughout the summer months, Rocky brings an unparalleled level of thoughtfulness to each of the development projects he is involved with.  From the very beginning of any development project design, Rocky immediately and instinctively involves operators and caregivers to ensure the resulting desired living experience for residents and work space for caregivers is contemplated upfront.

Adjectives that immediately come to mind when describing Rocky include: ethical – always integrity first (no surprise as a Naval Academy graduate with honors), professional, creative and sincere.  Throughout his illustrious career, Rocky has also amassed an impressive network of professionals he maintains ongoing relationships with, which often proves to be of great benefit. 

In short, any organization seeking to grow their business through senior housing development related activities would be well suited to consider partnering with Rocky.  His vast experience and passion for creating communities where seniors not only live, but thrive, is quite impressive.”


Billy Shields

Principal, Fountain Square Development West (Formerly  President, Sunrise Senior Living Development)

“I have had the pleasure of knowing Rocky Goins as a colleague and a friend for more than 10 years.  One of Rocky's greatest strengths is his skill as a project manager.  Regardless of the size or complexity, he will complete it at the highest level.  His depth of experience in development and construction as well as his familiarity with major metro markets gives him a perspective that few possess.

Rocky understands the senior living business sector from the inside out. His understanding of the customer, both resident and family, make him a valuable asset in considering design decisions for ground up projects or when re-positioning existing community.  Rocky's background has allowed him to understand both the challenge and value of collaborating with all stakeholders while maintaining a focus on the finish line.”


Phil Downey

Principal, Senior Housing Analytics (Formerly Senior Vice President of Strategy and Analytics, Sunrise Senior Living)

“I worked with Rocky on the Sunrise development team for four years as we rolled out successful buildings across the US. He was a very productive real estate executive--delivering high quality deals in challenging markets and managing them through construction and turnover. He is experienced in many major markets and is prolific and productive. In short, he gets it done.”


Mark D. Weiner

President and Chief Executive Officer, CJE SeniorLife

“I worked with Mr. Goins for nearly two years. I found Rocky to be smart, hardworking and good to work with. He was always prepared and truly acted in the best interest of our Project. Rocky brought strong industry knowledge and a great way of presenting and gaining needed best direction.  Rocky worked very professionally with all team  members. We would be pleased to work with Mr. Goins again to support the development of a new or re-positioning of an existing property.”


Tommy Quirk

President, DAIQ Architects

“Architects believe that good design makes good projects, and Rocky believes that good design matters.  He is the rare project manager who will build a true collaboration between the Owner, the Architect and the Contractor to fulfill a Client's aspirations while meeting the imperatives of budget and schedule.  While fully grounded in the technical details of construction and of project management, he understands that it is the human dimension that determines the true success of a project. Rocky builds consensus through a personal connection with every team member encouraging everyone's best efforts on behalf of the Team.  More than that, he is fun to work with and that can make all the difference!”


Jennifer Glass

President and Principal, Interior Design Associates, Inc

“I've worked with Rocky Goins on multiple new construction and renovation projects over the last 10 years. Rocky is not only a seasoned veteran of the development and construction industries, but a true servant leader in the Senior Living arena. He takes an honest and forthright approach to his projects, and holds the entire project team accountable for providing the highest level of quality. Rocky also has the unique ability to make the individual project team members feel valued...which is why I often see them willing to go the extra mile for Rocky and the projects he leads. In short, he possesses the professional and interpersonal skills to see a project from conceptualization to successful completion.”


Kent Riffey

Rear Admiral, Civil Engineer Corps, U.S. Navy (Retired)

“I have known Gregory (Rocky) Goins his entire life and have been closely involved with his personal and professional life through the years.  While serving in the Navy's Civil Engineer Corps, he always exceeded the level of performance required in the demanding positions he filled.  Extremely competent, reliable and always prepared for the challenges he faced, Rocky held himself to a higher standard of excellence than most. He has carried those same traits forward throughout his career in leading successful development and construction programs. He is a professional of the highest order, a person of strict integrity, uncompromising ethics and stays committed to achieving the client's objectives.  Rocky Goins is a proven leader who understands project development and construction from A to Z, with a record of getting the job done on time, on budget and done well.  I strongly endorse Rocky to lead any challenging program.”


Michael Starke

Managing Director, PMD Advisory Services, LLC (Formerly Vice President of Research, Spectrum Consulting)

“I worked on project teams directly with Rocky. My personal professional experience with him as a collaborator, problem solver, team player and project manager was outstanding. I found Rocky to be very clear and direct in a respectful way. It was a pleasure to work with him on client projects. 

Direct feedback that I received from clients about Rocky and his approach and skill set was very positive. Rocky received very high marks for the clients he and I worked with together.”


Laura Hester

Vice President of Senior Housing, Cedarwood Development (Formerly Senior Vice President of Sunrise Development)

“I have had the pleasure of working with Rocky for four years while at Sunrise. Rocky was responsible for the development of the Southeast region, and had national oversight of construction. Rocky was a well-liked and respected leader in his region and nationally. He effectively managed his team members, corporate relationships, and consultants. He was able to work with City leaders effectively to obtain entitlements by building trustworthy relationships in the local communities. Rocky and I worked closely together on the development of innovative products in the Sunrise portfolio. He was creative yet disciplined in his approach to new product development. Rocky would be a tremendous asset to any development organization.”


Cynthia Birdsill

Community and Economic Development Director, City of Modesto (Former Assistant General Counsel of The Rouse Company)

“I worked with Rocky at The Rouse Company on several projects and have always been impressed with his energy level and commitment. He is always striving for excellence and is very goal oriented, and has a strong background in construction and development. He worked tirelessly on finishing the third level of Merrick Park for the opening. In addition to his dedication and focus at work, Rocky has also been highly successful in contributing to his community through church, non-profits, and local politics. I would highly recommend him.”


Adam Kane

Senior Vice President of Corporate Affairs, Erickson Living

“Rocky is a true real estate professional with many years of experience developing all types of senior living. He is analytical, customer focused and masters the politics and process of starting a project through build-out.”


Shari L. Holdman

Executive Director, American Heart Association, Tulsa

“Mr. Goins has been absolutely amazing to work with both professionally and personally.  Rocky has participated in our Leadership Volunteer roles with the American Heart Association for many years, and I have personally had the pleasure of working with him for the previous two.  He has an exceptional work ethic and displays the ability to not only be a strong leader on the team, but he is also an influential community member.”